Harnessing momentum from our Engage Watermark award to develop a bold new strategy

How can a university strategy truly stand out in a crowded, fast-changing sector? This lightning talk shares how the University of Birmingham used the momentum of achieving an NCCPE Gold Engage Watermark to develop a bold, creative public and cultural engagement strategy grounded in civic purpose and shaped through wide consultation. You'll hear the story behind our ambition to become 'the most Plugged-In University in the World', and gain insights into inclusive strategy design, engaging senior stakeholders, and balancing institutional alignment with originality. Expect honesty and ideas you can take back to your own context.