Routes to the Public

At the centre of the diagram is the 'defining the territory' diagram described below:

Defining the Territory: Universities and Engagement

At the centre of the diagram is 'the engaged institution - connecting with society for mutual benefit.' There is an outer circle that contains lots of different groups that a university or research institute might engage with and these are grouped under four different areas: public engagement, business engagement, community engagement and civic engagement. These areas are placed on the outer circle coinciding with north, south, east and west.

The diagram indicates that there are overlaps between all these different areas.

Clustered around public engagement are: the general public, geographic communities and communities of interest

Between public engagement and civic engagement: schools and colleges

Around civic engagement: regional/ national government, local authorities, regional strategic bodies

Between civic and business engagement: enterprise agencies

Around business engagement: businesses

Between business and community engagement: social enterprises, NGOs

Around community engagement: voluntary organisations and charities

Between community and public engagement: community organisations

In addition

There are three boxes outside the main circle, one alongside civic engagement, one above public engagement, and one alongside community engagement. Each descibes a different route into engaging with the public.

Next to civic engagement:  

Via public sector organisations e.g. local authorities, schools, museums, archives, libraries, visitor attractions, cultural services, sport, health bodies

Above public engagement:

Communities of place and interest e.g. geographic communities, parents/families, older people, 'passion' led groups (eg history or nature lovers) etc.  

Next to community engageent:

Via community/voluntary sector organisations eg charities, voluntary sector coalitions etc