Creating a headline? Resources now available for working with the media

Date:
29 June 2011

As highlighted at recent events such as STFC’s Public Engagement Symposium and LSE’s Impact conference the media can play an important role in sharing your research with others.

We also believe that the media can provide an excellent platform for engaging the public with your research, and can form an important part of a two way exchange with the public. As Professor Stephen Curry, Professor of Structural Biology, Imperial College London suggests:

“Researchers who make themselves accessible through blogging are, I would argue, better exposed to the concerns and interests of the general public…Exposure to ideas and questions from the public can help us to think more deeply about our work and what potential it has to impact on the problems that our society is now facing”.

Working with Graphic Science, the NCCPE has created new guides and methods to help researchers consider how best to engage the public with their work through the media. Whether you want to be the next David Attenborough, or start your own blog, these resources should help get you started.

Guide: Working in TV

Guide: Working with Digital Technologies

Guide: Working with News Media

Guide: Working with Local Radio

Method: Communicating through the Media

Our ‘how to’ section is ever evolving with new resources being launched regularly, so keep checking back to see what’s new.

Or maybe you have put some of these methods into practice? If you would like to showcase your work with the media, or if you have a specific question please do not hesitate to contact us.