Our Vision, Mission and Aims

Our vision

...is of a higher education sector making a vital, strategic and valued contribution to 21st-century society through its public engagement activity.

Our mission

... is to support universities to increase the quantity and quality of their public engagement activity.

Our three strategic aims:

1. Inspire a shift in culture

• by supporting universities in bringing about strategic change that embeds public engagement
• by identifying, developing and disseminating evidence-informed practice

2. Increase capacity for public engagement

• by brokering and encouraging the sharing of effective practice
• by capturing learning from the beacons and beyond and sharing it widely

3. Build effective partnerships to encourage partners to embed public engagement in their work

• by informing, influencing and interpreting policy
• by raising the status of public engagement